City-Wide, Future-Smart Growth

Future Smart above the NBCC logo complements the image of dynamic modern architecture, and public access areas.

Transforming into a State-of-the-Art Theatre District

The New Brunswick Cultural Center is undergoing an exciting transformation in New Jersey's beloved Theatre District. Located on a block stretch of Livingston Avenue at the heart of City Center, two contemporary performing arts and theater venues, a tall tower blending urban and residential spaces, and a new parking facility will be built.

Once completed, patrons and artists will enjoy a greater variety of additional shows at the extraordinary venue. The expansion will improve visitors' access to new homes for the George Street Playhouse, American Repertory Ballet, and the Crossroads Theatre Company, and other popular City Center landmarks.