New Brunswick Kickoff Weekend

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OCT 22, 2020 to OCT 25, 2020
Thursday, Oct. 22 from 4 PM – midnight
Friday, Oct. 23 from noon - midnight
Saturday, Oct. 24 from noon - midnight
Sunday, Oct. from 12 PM – 10 PM


New Brunswick's City Center
Along George Street in New Brunswick, NJ

More Info:

Phone: 732-545-4849

Save the Date for New Brunswick's Kickoff Weekend!


George Street will be decorated with Rutgers flags and closed off to vehicle traffic, Thursday through Sunday, to allow for outdoor dining. Musical performances all weekend from Thursday night to Sunday brunch will take place at different restaurants all along George Street. Pop-Up Art Classes being hosted by Above Art Studios on Thursday and Friday evening.  Bring the family out for gourmet lunches and dinners, served at our diverse restaurants, and get some shopping done at local shops downtown!


We look forward to seeing you soon! 

🎵 Thursday

The kickoff night to the kickoff weekend, Thursday makes for exciting activities to meet up with friends and enjoy dinner & drinks outside along George Street

🎵 Friday

Friday Night Date Night is what makes New Brunswick so amazing! You'll find drink & dinner specials across the city center and the fun nightlife going strong with entertainment throughout the downtown for you and your friends, even your puppy can get in on the excitement

🎵 Saturday

We celebrate the return of college football to New Brunswick with an abundance of entertainment for the entire family as well as three trucks with special giant TV screens, courtesy of sponsor Miller Lite, will be parked all along downtown George Street of Saturday's season opener when the Scarlet Knights take on Big Ten opponent Michigan State on Saturday, Oct. 24 at noon! Everyone is encouraged to wear scarlet and cheer on the team.

Participating Downtown New Brunswick City Center restaurants will be offering a free “Class Glass” to alumni that will be engraved with their name and graduation year, thanks to our sponsor Jack Daniels.  More than 1,000 T-shirts emblazoned with the words “Love New Brunswick” – with the R and the U in Brunswick printed in scarlet – will be given out.

🎵 Sunday

If you haven't enjoyed a Sunday Brunch in New Brunswick, you are missing out! Eggs? Pancakes? Avocado toast? Bagels? Breakfast sandwiches? Lunch foods? The opportunities for brunch are endless and are everyone's favorite meals to celebrate! Brunch is more than just a meal: it is a full-on experience stuffed with friends, smiles, and crafty cocktails. You end up leaving in a good mood, ready for whatever else your day brings you. So, where will you be seen Instagramming from Sunday?