SOFIA Jewelry & Accessories

Rapidly becoming a “go-to” for the Modern Woman

Fashion Accessories & Fine Jewelry for women, men, & kids. Always affordable prices and high-quality products. We offer fashion jewelry, handbags, sunglasses, hats, scarves, watches, Sterling Silver 925, Stainless Steel and Gold Filled 18k, and much more. Looking to have your ears pierced?! We can pierce in-house and offer you a wide selection of hypoallergenic & nickel-free earrings.

SOFIA is a Jewelry & Accessories store located in the heart of Downtown New Brunswick, New Jersey. We are a family-owned & operated small business. Since 2012 we've been offering fashion essentials for women, men, and kids. We believe everyone deserves high-quality stylish pieces at accessible prices. Our unique and trendy selection of jewelry & accessories will for sure bring more pleasure and joy to your everyday look. 

We strive to accommodate our customers with an exceptional service that meets all their needs. Our team is dedicated to ensuring your experience with us is the absolute best it can be. Whether you have questions regarding our products, our services, or just need shopping advice, we're here for you.

Visit our Charm Bar in-store and create your own custom jewelry! Choose your charms, chain, and style to design a piece that's uniquely you. Our Charm Bar is also available for private events, making any celebration extra special.