Critical Resources for Businesses


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Executive Order No. 183 Executed by Gov. Murphy

Governor Murphy Announces Main Street Commercial Corridors Relief

$6 Million in CARES Act Funding to be Allocated to NJRA Small Business Lease – Emergency Assistance Grant Program more here.

City of New Brunswick Executive Order 2020-07-Temporary guidelines for outdoor dining.

City of New Brunswick Executive Order 2020-06-Temporary guidelines for outdoor dining.

City of New Brunswick Executive Order 2020-04-Temporary guidelines for outdoor dining.

City of New Brunswick Executive Order 2020-03-Temporary guidelines for outdoor dining.

City of New Brunswick Executive Order 2020-02-Temporary guidelines for outdoor dining.

City of New Brunswick Executive Order 2020-01-Temporary guidelines for outdoor dining.

Temporary Sidewalk Cafe Permit
- ABC SR2020-10 Special Ruling Permit to Expand Licensed Premises
ABC Licensing Website

Governor Murphy's guidelines for outdoor dining and expansion.

Copy of Executive Order No. 150
Copy of DOH Executive Directive on Outdoor Dining
Copy of NJ ABC Special Ruling

Business Opening Guidance For Restaurants & Bars 

Bars and restaurants are open for drive-through, delivery takeout, and also outdoor dining as of June 15, 2020, while following Department of Health Guidance for Bars and Restaurants [PDF], and Department of Health Protocols for Outdoor Dining [PDF]. Microbreweries and brewpubs may be open for home delivery only. 

Business Opening Guidance for Essential Retail Businesses 

"Essential" retail businesses, and also nonessential retail as of June 15, 2020, may be open to customers while following Department of Health Guidance for Retail Businesses [PDF], including limiting occupancy to 50% of store capacity, installing a physical barrier such as a shield guard where possible and wherever you cannot maintain 6 feet of social distancing, all required infection control practices, and mandating everyone in the store to wear face coverings. Indoor shopping malls remain closed, but customers are allowed in stores that have their own outdoor entrance.

Business Opening Guidance for Child Car Centers 

Child care centers may be open to all clients as of Monday, June 15, 2020. The Department of Children and Families' Child Care Safety Requirements [PDF] specify rules which centers must abide, and each child care center must submit an attestation to the Department of Children and Families no later than 24 hours prior to the anticipated opening date, or in the case of previously operating emergency child care centers, within fourteen days of the effective date of Executive Order No. 149, attesting that it will follow all applicable health and safety standards.

General Business Opening Guidance

If your business is not a retail business, you have been allowed-and may continue-to operate, but you must let your workers work from home whenever possible. For example, professional service firms-like law firms and accounting firms-may continue to operate, but must let employees work from home. The U.S. Department of Labor has guidance on the Fair Labor Standards Act pertaining to your obligations to employees regarding telework. If you have employees that need to be on site, you must keep them to the minimum number needed for critical operations; examples of these include cashiers, store clerks, construction workers, repair workers, warehouse workers, lab researchers, custodial staff, and certain administrative staff.

June 22 Business Opening

Personal care businesses will be able to reopen Monday, June 22, 2020. These include: beauty salons; barber shops; cosmetology shops; day spas (but not saunas, steam rooms, or shared bathing facilities) and medical spas which solely perform elective and cosmetic medical procedures; electrology facilities; hair braiding shops; massage parlors; nail salons; tanning salons; and tattoo parlors. Licensed businesses must abide by the Division of Consumer Affairs' comprehensive safety standards for Cosmetology, Massage, and Bodywork licensees [PDF], including providing services by appointment only, prescreening and temperature checks of clients and staff, and staff-client pairs remaining at least 6 feet apart unless separated by physical barriers. Tattoo and tanning facilities must follow Department of Health standards for tanning and body art establishments [PDF]. Everyone in a personal care business must wear a face covering at all times, unless receiving a service that requires removing it, in which case staff must not only wear a mask but also a face shield, goggles, or table shield. 

Municipal and private-club swimming pools will be able to reopen on Monday, June 22. Department of Health Pool Standards [PDF] must be followed, which include but are not limited to: reduced capacity, social distancing in and out of the water, staff fever screening, and maintaining a patron sign-in sheet. Prior to June 22, pool facilities may open for the purpose of lifeguard training and lifeguard swimming lessons. Summer camps will be able to use their pools when they reopen on July 6.

Organized sports activities will be able to restart June 22, 2020. Activities will be limited to sports activities conducted outside, and there can be no contact drills or activities. Department of Health guidance.  

A Full Listing of Business Openings and State Guidelines to Follow

Youth day camps will be able to resume on July 6, 2020, including municipal summer recreation programs, only if they comply with required youth camp COVID-19 standards and they submit an attestation at least 24 hours prior to opening; see the Department of Health's Youth Camps page for all guidelines and forms. Residential and overnight camps are prohibited from operating. 

Gatherings of individuals, such as parties, celebrations, or other social events, are allowed at limited capacities and also subject to all other current business closures and restrictions. Indoor gatherings are permitted at 25% of a building's capacity or 50 persons, whichever is lower; attendees at indoor gatherings must wear face coverings and stay 6 feet apart. Outdoor gatherings are limited to 100 persons, with an exception allowing more than 100 persons for First Amendment-protected outdoor activity, including political protests or outdoor religious services. (The CDC defines gatherings to include conferences, large meetings, parties, festivals, events, weddings, and other types of assemblies.)

Manufacturing, industrial, logistics, ports, shipping, food production, food delivery, and other commercial operations may continue to operate, but must limit staff on site and adopt social distancing policies and protocols.

Medical facilities may continue to operate. Medical facilities include any facility where a sick or injured person is given care or treatment, such as: doctor's offices, hospitals, dentist offices, long-term care facilities, and other medical offices.

General COVID-19 business guidance  

Central Jersey Community Resource Guide 2020

Call (General COVID-19 Questions): 2-1-1 (7a-11p)

  • Call (Clinical Questions): 1-800-962-1253 (24/7)
  • Text NJCOVID to 898-211 to receive alerts
  • Visit or for additional information

Multiple state, local and national agencies are aimed at helping businesses in New Jersey deal with the impact of COVID-19/Coronavirus. Whether the impact is on your employees or your bottom-line, below are resources to help support the business community during this challenging time.

On this page you'll find:

Wilentz Attorneys at Law - Coronavirus Legal Response Team & Resource Center


Former Gov. Chris Christie's New Jersey 30-Day Fund

Former Gov. Chris Christie and his wife, Mary Pat Christie, have launched the New Jersey 30-Day Fund to help businesses in New Jersey affected by the COVID-19 crisis.

N.J. Fund, modeled after a successful program that just opened in Virginia, will provide $3,000 forgivable loans to businesses that have between three and 30 employees and are owned and operated by a New Jersey resident.

N.J. Fund officials said the application process will be simple and quick, and businesses will get an answer on their application in three days. The fund will begin accepting applications immediately and intends to give out grants as the applications are processed.

The Christies, who personally contributed $100,000 to start the fund, said they intend to solicit donations. They said the fund is their way of giving back to the state in its time of need.

The Fund has been established as a partner of the VA 30-Day Fund started by Pete and Burson Snyder, which is a qualified 501(c)(3) nonprofit. Mary Pat Christie said working with the Snyders and the Virginia fund will enable them to get grants out faster.

If businesses that receive the loans can repay those loans, the Christies said those repayments would go back into the fund to provide additional loans to other worthy businesses.

The Fund also can accept contributions from businesses and individuals who seek to support their local New Jersey neighbors. To contribute or for more information, please visit

NJ Programs/Resources

The State of Jersey website devoted to business concerns during the coronavirus emergency. The site,, will be updated as new information becomes available. We encourage you to check the site periodically for updates. 

The New Jersey Business Action Center's Helpline is now available from 8:00 am - 9:00 pm, seven days a week. Call 1-800-JERSEY-7 to address any concerns you or your employees have or visit

The NJEDA has created a webpage that directs business owners to various resources to assist in coping financially with the COVID-19 public health crisis. This site will be updated with any new programs or support that becomes available. 

COVID-19/Novel Coronavirus Information for New Jersey Businesses

New Jersey Department of Labor -- Temporary Disability & Family Leave

There are many questions about the appropriate leave an employee should take if they have been exposed to the virus, contract the virus or cannot work because their place of employment has been forced to close. The NJDOL has created a Website Here to answer questions related to leave. 

NJ Department of Labor Employers, Employees rights and resources 

NJ Department of Labor’s employer services page, “What Employers & Businesses Should Know.” 

Earned Sick Leave 

Department of Labor & Workforce Development benefits 

Links to visit

Business Resources

State of New Jersey Website Devoted to COVID-19 Business Concerns

The State of New Jersey has established a special website devoted to business concerns during the coronavirus emergency. The site, will be updated as new information becomes available. We encourage you to communicate this with the appropriate individuals within your organization.  

In addition, the New Jersey Business Action Center’s Helpline is now available from 8:00 am – 9:00 pm, seven days a week. Call 1-800- JERSEY-7 to address any concerns you or your employees have.

US Small Business Administration Business Information 

The USSBA has approved lending programs for the current crisis and will be opening up their website for new applications! A good source of information:  

Small Business Guidance Loan Resources

SBA hotline number 800-659-2955. 

Applicants may apply online, receive additional disaster assistance information, and download applications.

Applicants may also call SBA’s Customer Service Center at (800) 659-2955 or email for more information on SBA disaster assistance.  

Additional funding for business has been approved by the US Congress. Please note brief summary below: 

Other Resources

New Loan Incentive Programs Available to Businesses Through the CARES Act
Due to the unfortunate Coronavirus pandemic, bi-partisan Congressional efforts have been in full force to support and encourage economic relief for individuals and businesses hard hit during this ongoing crisis. There have been a number of benefits passed via the Phase 1, Coronavirus Preparedness and Response Supplemental Appropriations Act and the Phase 2, Families First Coronavirus Response Act.

However, the most significant benefits package to date, the Phase 3 Coronavirus Aid, Relief, and Economic Security Act (“CARES Act or Act”) has recently been passed by Congress and signed into law by the President. The Act delivers over $2 trillion in economic stimulus aimed at providing relief for individuals and businesses, as well as specific industries most seriously harmed by this pandemic.

  • NJHelps works to see if you are eligible for food assistance, cash assistance and health insurance or other resources

NJ Legislation

State of New Jersey COVID-19 Jobs and Hiring Portal

State of New Jersey COVID-19 Jobs & Hiring Portal Link 

The State of New Jersey has developed a centralized resource to match talent with opportunities in industries on the front lines of serving New Jerseyans during the outbreak.

Employers in critical industries should submit information about openings with urgent hiring needs related to COVID19 at Jobs Intake

For additional information on COVID-19/Novel Coronavirus and its impact on businesses, visit the State of New Jersey business portal. (Updated: 3/24/20)


New Jersey COVID-19 Information Hub

Mental Health Telephone Support Available During COVID-19 Outbreak 

State Helpline Offers Support to Individuals Experiencing Anxiety and Worry Related to the Coronavirus Pandemic 

New Jerseyans feeling the emotional and mental toll of COVID-19 can now get support from a special helpline. NJ Mental Health Cares, the state’s behavioral health information and referral service, will now also offer help to people dealing with anxiety and worry related to the COVID-19 outbreak. Residents can call 1-866-202-HELP (4357) for free, confidential support. This hotline will be answered from 8 a.m. to 8 p.m. seven days a week by live trained specialists.

Notice: Paycheck Protection Program has reopened

The Paycheck Protection Program resumed accepting applications July 6, 2020, at 9:00 AM EDT in response to President signing the program's extension legislation. The new deadline to apply for a Paycheck Protection Program loan is August 8, 2020.

Paycheck Protection Program Loan Information 

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll. 

SBA will forgive loans if all employee retention criteria are met, and the funds are used for eligible expenses. Click here to read more about PPP loan forgiveness. 

How To Apply

You can apply through any existing SBA 7(a) lender or through any federally insured depository institution, federally insured credit union, and Farm Credit System institution that is participating. Other regulated lenders will be available to make these loans once they are approved and enrolled in the program. You should consult with your local lender as to whether it is participating in the program. View a list of lenders participating in the Paycheck Protection Program by state. 

If you wish to begin preparing your application, you can download a copy of the PPP borrower application form (revised June 24, 2020) to see the information that will be requested from you when you apply with a lender.

DNJ Forums

Downtown New Jersey is providing a series of virtual opportunities for downtown managers, economic development professionals, and public officials to exchange ideas about best practices related to downtown economic development in light of the COVID-19 crisis. Exchanges are occurring both via a Facebook Group and a series of scheduled live online web forums. 

Additional Resources

Main Street America Resources

Other Informational Resources 

Funding Resources (Private & Non-profit) 

New Brunswick, New Jersey Food Pantries

Call in advance to confirm hours & resources.

For regular updates, follow the New Brunswick City Market on Facebook and Twitter

As additional resources are made available, we will share them with our members and keep everyone up-to-date with the ever changing landscape.