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New Brunswick City Center Welcomes You!

Nestled along the Raritan River, New Brunswick City Center is lively, contemporary, and close to all Middlesex County and central New Jersey has to offer. Experience first-class nightlife, acclaimed restaurants, Big Ten sports, abundant parks and recreation areas, an inspiring riverfront, and a rich arts and culture scene.

New Brunswick’s downtown is a fun and exciting town. While exploring the City Center and all its offerings, check-in to receive discounts at select venues, and earn points for prizes and swag.

New Brunswick Check-in Challenge Rewards Pass!

Explore New Brunswick City Center, earn points, and snag Swag or Gift Cards!

Simply sign up for the rewards pass and earn points by checking in at over 30 participating restaurants, theatres, and businesses. (Find the full list by clicking “Learn More” in the info box.)

Earn enough points and unlock free New Brunswick swag or gift cards. Each check-in value is two (2) points with the option to redeem gifts starting at only 20 points. The Rewards Pass keeps track of your progress and points in the "Rewards" tab of your mobile pass that you can redeem for eligible prizes!

Now go have some fun and get rewarded for it! Click “Sign-Up” in the information box to register for the New Brunswick Rewards Pass, which runs through July 26, 2023.

WATCH THE REWARDS PASS VIDEO!


If you are a New Brunswick City Center business and would like to participate,

Click Here

NBCC logo heading above upcoming events for the wide ranging events & entertainment options in New Brunswick City Center.

Upcoming Events

Mar 29 to Mar 30

Stress Factory Comedy Club - Jess Hilarious

Jess Hilarious is one of the freshest and most highly sought after faces in comedy. Born andraised in Baltimore, Jess is an accomplished stand-up comedian, host, social media influencer,non-scripted personalityand...

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Sat Mar 30

The Yard at College Avenue - The Incredible Eggstravaganza - New Rain Date!

Join The Yard at College Avenue for their annual Egg Hunt! This year we have partnered with various City and County organizations and will also feature Caricatures, Face Painting, Henna,...

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Mar 17 to Apr 28

Harvest Moon Brewery & Cafe - Karaoke Night

Unleash your inner rockstar every Sunday at Harvest Moon Brewery with our electrifying karaoke night – where good times and great tunes collide! $2 Per Song, 1 Free Song With...

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Sun Mar 31

Easter Sunday Night Live with Talent & Joe Clair

Easter Sunday Night Live They often say that you can tell a lot about a person from their name. In this case, TALENT embodies the definition with full...

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Sun Mar 31

Easter Sunday: Brunch, Dinner & Shows

Celebrate Easter Sunday with your loved ones at our diverse culinary scene which offers a lot of reasons NOT to cook with such a variety of delicious dining options. Stay...

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Mar 19 to Apr 30

Delta's Restaurant - Valerie Adams & The Dimension Band

Join Delta's Restaurant every Tuesday night on the dance floor. Valerie and The Dimension Band will have you dancing all night....

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Mar 19 to Apr 30

Esquina Latina Restaurant & Lounge - Free Salsa Dance Lessons

Spice up your Tuesday evenings with FREE Salsa lessons. Grab your friends and join Esquina Latina Restaurant & Lounge every Tuesday for a night of rhythm, laughter, and unforgettable memories....

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