New Brunswick, New Jersey is a vibrant city of 50,000 residents, a number that triples during the business day with college students, corporate and business employees, hospital and health care workers and visitors. It is a community with richly diverse neighborhoods, a bustling downtown, and an innovative and popular cultural arts center.

Within a few city blocks converge Johnson & Johnson's world headquarters, Rutgers-The State University of New Jersey, the country's largest medical school, two premiere academic hospitals, three professional theaters, several four-star restaurants, and two four-star hotels.

On behalf of New Brunswick City Market, Inc., the nonprofit corporation serving as the management company for New Brunswick's Special Improvement District (SID), we welcome you to explore our city.