Shop Small. Shop Local.
Shop New Brunswick!

The holidays are here again and New Brunswick merchants are ready for all your Black Friday, Small Business Saturday, and Cyber Monday shopping needs! Shop below at your favorite places in town offering unique gifts you'll only find in New Brunswick! 

New Brunswick City Center continues to be home to a wealth of merchants, service entities, and retailers, carrying quality goods from home decor and head shops to tailored clothing and footwear, from spas and salons to theaters and fine art. These small businesses are the heart of our community. Support our local economy and help these small businesses make it through challenging times. Enjoy some time out, shopping along George Street, which is currently closed to traffic to create a unique outdoor, public plaza. Our friendly local entrepreneurs are here to help make your shopping experience a satisfying one.

Shoppers can take advantage of FREE 30-minute parking inside the Lower Church Street Parking Deck, courtesy of the New Brunswick Parking Authority.

Shop local, purchase gift cards from your favorite stores, encourage family and friends to do the same, and help keep New Brunswick City Center’s businesses up and running!