Visit New Brunswick City Center

Raise your steins, don your lederhosen and get ready for an unforgettable Oktoberfest celebration featuring craft beer, local fare, live music, dancing and fun for the entire community!

Watch the Rutgers Scarlet Knights take on their Big 10 rivals all season long at your favorite City Center taverns and restaurants. And catch the action on outdoor jumbo screens on George Street on October 7 and 21!

Experience Outdoor Sculptures in New Brunswick's City Center!

City Center businesses are open and welcome you! Visit our award-winning restaurants, entertainment, and diverse performing arts. And while you are there, be sure to stop in and support the surrounding stores and businesses. Shop Small. Shop Local. Support New Brunswick!

Make a good morning even better. Start your day off right with breakfast in New Brunswick City Center!

Featured Event

Sat Sep 23

Above Art Studios - Black Wine Tasting

Wines made by artisans from the African diaspora!...

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Swipe to see next 6 Upcoming Events

Sep 23 to Dec 16

George Street Playhouse - TWEENS MUSICAL THEATRE CLASSES (Ages 9-15)

Does your child love to sing, dance, and act? This class is for them! Learn vocal techniques and acting skills when building your stamina with Broadway-style dancing. This class is...

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Sat Sep 23

Roaring 20's Jazz Party

Celebrate the centennial of the of the “Charleston,” the song and dance that defined the Roaring Twenties. Featuring Michael Arenella and His Dreamland Orchestra and the sounds of Queen...

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Sat Sep 23

"Alonzo Adams: A Griot’s Vision" Opening Reception

Join the Rutgers African-American Alumni Association (RAAA) and the Zimmerli to Celebrate Alonzo Adams: A Griot’s Vision 4 pm / Welcome in the Lobby 6 pm / Remarks...

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Sat Sep 23

Meals on Wheels in Greater New Brunswick - Happy 50th Anniversary

Don't miss the chance to join us for our 50th Anniversary celebration on September 22, 2023, at the Hyatt Regency in New Brunswick! HONORING Helen BurdMayor James CahillEdna...

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Sat Sep 23

Penn & Teller

From humble beginnings busking on the streets of Philadelphia to acclaimed sold-out runs on Broadway to the longest running and one of the most-beloved resident headline acts in Las Vegas...

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Sep 16 to Nov 25

Rutgers Football City-Wide Game Watch Party 2023

Watch the Rutgers Scarlet Knights take on their Big 10 rivals with the comfort and convenience of your favorite sports restaurants in New Brunswick! Rutgers fans know...

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Performing Arts & Music

Museums & Galleries

All Things Rutgers

Welcome!

Restaurants & Eateries

Nightlife Bars & Taverns

The Healthcare City

World Class Live Entertainment

City Center's Theatre District is NJ's premier destination for performing arts and entertainment. Over 350,000/yr. from the tri-state area attend outstanding events featuring international orchestras, Broadway musicals, world-class dance, pop concerts, and more.

Flourishing Arts & Culture

Start your journey by appreciating world-class art and exhibits at some of our impressive museums and galleries. Engage in global art through workshops, classes, and gallery talks at some of the largest and most distinguished cultural venues.

Paint the Town Scarlet Red

Founded before the nation, Rutgers University-New Brunswick is a proud member of the Association of American Universities, a Big Ten school, and the flagship of The State University of New Jersey. These are exciting times at Rutgers and we look forward to sharing them with all.

A Sensational Selection

City Center is home to over 50 restaurants and eateries that constitute a diverse mix of international cuisines and colorful ambiances to pair with all tastes. From fast casual to fine dining - familiar and delicious to complex and extraordinary, City Center chefs are constantly introducing new flavors into their menus.

Good People, Good Times

Take in a Rutgers game or hit a live music hot-spot. City Center's nightlife scene is as diverse & dynamic as the city itself. From dance clubs to comedy clubs and gastropubs to traditional Irish pubs you're guaranteed to have fun doing it your way.

At the Heart of Healthcare

The state's premier "Healthcare City" is home to numerous world-renowned hospitals & research institutions, RU, and the world headquarters of J&J. Innovative medical technology and treatments discovered here are advancing healthcare on a global scale.

NEW Challenges. ALWAYS Adapting.

New Morning. New Favorites.

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