City-Wide, Future-Smart Growth

Future Smart above the NBCC logo complements the image of dynamic modern architecture, and public access areas.

The Hub New Brunswick Building

Innovate. Collaborate. Incubate.

The Hub @ New Brunswick Station, totaling over 4 million square feet of a vibrant mixed-use destination, will be located in the heart of New Brunswick City Center and adjacent to one of the Northeast’s major commuter rail stations, Rutgers University, Robert Wood Johnson University Hospital, and the world headquarters of Johnson & Johnson. It plans to offer a pedestrian-oriented retail experience for the tens of thousands of employees, students, residents, and commuters in downtown New Brunswick.

Governor Murphy announced last November at a virtual media conference that the first four tenants of The Hub will be two institutions of higher learning, Rutgers University, and Princeton University, along with two health care corporations, RWJBarnabas Health and Hackensack Meridian Health.

The Hub’s lab-to-marketplace potential could generate thousands of jobs and contribute millions of dollars to the state economy.

He also left the door open for other suitors wanting to be a part of revolutionizing research and development in New Brunswick like Johnson & Johnson and Bristol Myers Squibb.


New Brunswick Performing Arts Center

Transforming into a State-of-the-Art Theatre District

The New Brunswick Cultural Center is has been an exciting transformation in New Jersey's beloved Theatre District. Located on a block stretch of Livingston Avenue at the heart of City Center, NBPAC combined two contemporary performing arts and theater venues, a tall tower blending urban and residential spaces, and a new parking facility! The expansion improved visitors' access to new homes for the George Street Playhouse, American Repertory Ballet, the Crossroads Theatre Company, and other popular City Center landmarks.

Patrons and artists have been able to enjoy and host a greater variety of additional shows at the extraordinary venue. 

Keep up to date with what's happening at NBPAC online at NBPAC.org and through Facebook.


State Theatre New Jersey underwent a full renovation that includes a newly renovated lobby, new restrooms with touchless technology, brand-new theatre seats, a new elevator that accesses all levels, and an upgraded HVAC system. The pièce de résistance of the 18-month long project was a new stunning blade marquee that maintains its historic integrity. The historic theatre is now celebrating its 100th Anniversary with diverse not-to-be-missed world-class entertainment.

Keep up to date with current performers what's happing at State Theatre New Jersey online at stnj.org and through Facebook.