Have fun and make friends. Embrace the college lifestyle at SoCam 290. The high-rise student housing is infused with Rutgers University's personality and multicultural vibe. Explore local art, music, and restaurants from the convenient location between College Avenue and Douglass Campus. Life is easier at SoCam 290. Offering fully furnished apartments, roommate matching, and all-inclusive pricing with utilities, cable and internet. Get connected and be inspired by our fresh new look. Find the place that feels like home. Welcome to SoCam 290.