New Brunswick's Cultural Center Transformation

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The City of New Brunswick and New Brunswick Development Corporation (DEVCO) are overseeing the New Brunswick Cultural Center redevelopment project that is expanding and improving New Jersey's beloved theater district. Located on a block stretch of Livingston Avenue in the heart of the city, the project includes the development of two contemporary performing arts and theater venues, a tall tower blending urban and residential spaces, and a new parking facility. 

Upon completion, the center will not only provide brand new homes to the George Street Playhouse, American Repertory Ballet, and the Crossroads Theatre Company, it will energize the already thriving Theater District by improving public access and connecting other key areas of City Center.