Check-in Challenge

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New Brunswick City Center Welcomes You!

Nestled along the Raritan River, New Brunswick City Center is lively, contemporary, and close to all Middlesex County and central New Jersey has to offer. Experience first-class nightlife, acclaimed restaurants, Big Ten sports, abundant parks and recreation areas, an inspiring riverfront, and a rich arts and culture scene.

New Brunswick’s downtown is a fun and exciting town. While exploring the City Center and all its offerings, check-in to receive discounts at select venues, and earn points for prizes and swag.

New Brunswick Check-in Challenge Rewards Pass!

Explore New Brunswick City Center, earn points, and snag Swag or Gift Cards!

Simply sign up for the rewards pass and earn points by checking in at over 30 participating restaurants, theatres, and businesses. (Find the full list by clicking “Learn More” in the info box.)

Earn enough points and unlock free New Brunswick swag or gift cards. Each check-in value is two (2) points with the option to redeem gifts starting at only 20 points. The Rewards Pass keeps track of your progress and points in the "Rewards" tab of your mobile pass that you can redeem for eligible prizes!

Now go have some fun and get rewarded for it! Click “Sign-Up” in the information box to register for the New Brunswick Rewards Pass, which runs through May 31, 2023.


If you are a New Brunswick City Center business and would like to participate,

Click Here

NBCC logo heading above upcoming events for the wide ranging events & entertainment options in New Brunswick City Center.

Upcoming Events

Mar 15 to Apr 19

New Brunswick Free Public Library - Cooking Matters for Kids

The Community Food Bank of New Jersey will provide 6 cooking and nutrition lessons to children ages 8-11. Participants will receive a recipe book upon completion of the 6...

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Wed Mar 29

Writers at Rutgers presents Viet Thanh Nguyen

Writers at Rutgers is an exchange between well-known writers of diverse backgrounds and the Rutgers students, faculty, and general public. This event is free to attend, and will consist of...

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Thu Mar 30

New Brunswick Jazz Project's 13th Annual Women in Jazz - Carrie Jackson Quartet

Ms. Jackson is a New York/New Jersey... based jazz vocal stylist, and is available worldwide for festivals, clubs, concert tours and clinics... as a soloist, or with her Jazzin' All...

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Thu Mar 30

Windows of Understanding - Closing Reception

All are welcome to the closing reception of the 2023 Windows of Understanding season. Guests are encouraged to bring a food item with them to donate to REPLENISH, which...

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Sat Apr 1

Above Art Studios & Yogi Vibezz present: Wine & Yoga

This class is for grownups!! You can purchase tickets here . ...

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Sat Apr 1

Rutgers University Dance Marathon

Rutgers University Dance Marathon (RUDM) is one of Rutgers’ longest-running traditions of service, leadership, community, spirit, and pride! Over 10 million dollars in funds have been raised to support Embrace...

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Sun Apr 2

New Jersey Symphony Presents - FAURÉ'S REQUIEM

Eric Jacobsen conductor Montclair State University Chorale | Heather J. Buchanan, director New Jersey Symphony Ravel Le Tombeau de Couperin Written during the horrors of World War I, Ravel’s Le...

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