Check-in Challenge

New Brunswick City Center Welcomes You!

Nestled along the Raritan River, New Brunswick City Center is lively, contemporary, and close to all Middlesex County and central New Jersey has to offer. Experience first-class nightlife, acclaimed restaurants, Big Ten sports, abundant parks and recreation areas, an inspiring riverfront, and a rich arts and culture scene.

New Brunswick’s downtown is a fun and exciting town. While exploring the City Center and all its offerings, check-in to receive discounts at select venues, and earn points for prizes and swag.

New Brunswick Check-in Challenge Rewards Pass!

Explore New Brunswick City Center, earn points, and snag Swag or Gift Cards!

Simply sign up for the rewards pass and earn points by checking in at our participating restaurants, theatres, and businesses. (Find the full list by clicking “Learn More” in the info box.)

Earn enough points and unlock free New Brunswick swag or gift cards. Each check-in value is one (1) point with the option to redeem gifts starting at only 15 points. The Rewards Pass keeps track of your progress and points in the "Rewards" tab of your mobile pass that you can redeem for eligible prizes!

Now go have some fun and get rewarded for it! Click “Sign-Up” in the information box to register for the New Brunswick Rewards Pass, which runs through August 4, 2024.