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New Brunswick City Center Welcomes You!

Nestled along the Raritan River, New Brunswick City Center is lively, contemporary, and close to all Middlesex County and central New Jersey has to offer. Experience first-class nightlife, acclaimed restaurants, Big Ten sports, abundant parks and recreation areas, an inspiring riverfront, and a rich arts and culture scene.

New Brunswick’s downtown is a fun and exciting town. While exploring the City Center and all its offerings, check-in to receive discounts at select venues, and earn points for prizes and swag.

New Brunswick Check-in Challenge Rewards Pass!

Explore New Brunswick City Center, earn points, and snag Swag or Gift Cards!

Simply sign up for the rewards pass and earn points by checking in at over 30 participating restaurants, theatres, and businesses. (Find the full list by clicking “Learn More” in the info box.)

Earn enough points and unlock free New Brunswick swag or gift cards. Each check-in value is two (2) points with the option to redeem gifts starting at only 20 points. The Rewards Pass keeps track of your progress and points in the "Rewards" tab of your mobile pass that you can redeem for eligible prizes!

Now go have some fun and get rewarded for it! Click “Sign-Up” in the information box to register for the New Brunswick Rewards Pass, which runs through July 26, 2023.

WATCH THE REWARDS PASS VIDEO!


If you are a New Brunswick City Center business and would like to participate,

Click Here

NBCC logo heading above upcoming events for the wide ranging events & entertainment options in New Brunswick City Center.

Upcoming Events

Sat Feb 24

Itzhak Perlman In Recital

Undeniably the reigning virtuoso of the violin, Itzhak Perlman enjoys superstar status rarely afforded a classical musician. Beloved for his charm and humanity as well as his talent, he is...

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Sun Feb 25

38 Krushna Villa

Presented by Para Share Entertainments Written by Dr.Shweta Pendse Music by Ajit Parab Directed by Vijay Kenkre Language: Marathi Nandini Chitre, an unknown woman, makes a serious allegation against award-winning author & playwright, Devdutt Kamat....

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Sun Feb 25

Stress Factory Comedy Club - Sunday Night Live

They often say that you can tell a lot about a person from their name. In this case, TALENT embodies the definition with full force. TALENT’s comedic style is firmly...

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Tue Feb 27

Change Starts Here Networking Event

Join the Hyatt Regecny for an exciting in-person networking event at the Hyatt Regency New Brunswick. Support local black-owned businesses and connect with other vendors. Come enjoy complimentary food, drinks,...

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Wed Feb 28

Rutgers University Jazz Lab Band: Duke Ellington’s “Black, Brown, and Beige”

A performance of one of Ellington’s seminal works and his first major attempt at a long-form composition, which represents several major innovations in the world of jazz. General Public ...

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Wed Feb 28

Writers at Rutgers featuring Victor LaValle

Writers at Rutgers is a series that creates the opportunity for exchange between well-known writers of diverse background and Rutgers students, faculty, and the general public. The event includes an...

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Thu Feb 29

The Yard at College Avenue - Lounge & Paint

Come to The Yard Commons for our Lounge and Paint event! All supplies are provided and the event is free of charge. There are only 25 spots, and it will...

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